Location
Seoul, South Korea
Dates
June 14–20, 2025 (includes travel days)
Influence industries worldwide
Ready to take your brand to the next level? Join World Trade Center Utah in Seoul, South Korea, this June! Whether you’re in the beauty, wellness, fashion, or retail-products sector, this business trip will help you gain strategic market entry and build long-term partnerships. Asia is one of the most trend-driven and innovative markets in the world. From cutting-edge retail spaces to groundbreaking product trends, South Korea is where global brands make their mark.
Don’t just watch the trends, set them.
Please reach out to Clay Smith at csmith@wtcutah.com with any questions.
Industry focus area: Consumer products
This business trip is open to Utah companies across the consumer products ecosystem, particularly in the beauty, wellness, fashion, and retail-products sector. The delegation will meet with key partners, including Coupang — the largest retailer in South Korea (think of it as Korea’s Amazon). Coupang simplifies market-entry, offering a direct path to one of the world’s most trend-driven markets.
Why South Korea?
South Korea sets global trends — from beauty and fashion to entertainment and retail innovation. With high consumer expectations for quality, innovation, and branding, it ranks among the world’s top 10 beauty markets and is home to cutting-edge retail and e-commerce platforms.
With more than 200 Utah companies doing business in South Korea, our state has forged deep personal and business ties, creating a solid foundation for long-term economic partnerships. These connections are only strengthened by the University of Utah’s Asia Campus and the newly launched Utah chapter of the Korean American Chamber of Commerce.
Last fall, Gov. Spencer Cox led a delegation of 47 industry leaders to South Korea to strengthen relationships and forge partnerships. This trip builds on that momentum, providing direct access to its influential consumer market and the partners who can help your brand succeed.
