Utah Companies Participate in the Largest Retail and Supermarket Trade Show in Latin America

News Release
For Immediate Release
March 18, 2016

Jessica Nield
Marketing & Communications Director
World Trade Center Utah
(801) 814-3491

Utah Companies Participate in the Largest Retail and Supermarket Trade Show in Latin America
The trade mission to Mexico concludes with the Expo ANTAD trade show

Salt Lake City, Utah – Six Utah companies exhibited their products March 16-18 at Expo Asociación Nacional de Tiendas de Autoservicio y Departamentales (ANTAD), the leading trade show for retail in Mexico.

“The Expo ANTAD trade show gives Utah companies the opportunity to gain visibility with brands and buyers in Mexico,” said Derek B. Miller, World Trade Center Utah president and CEO. “Trade missions and trade shows are the most efficient way for a company to get their products in front of hundreds of international buyers in one week. We are thrilled by the success the Utah trade show participants experienced at Expo ANTAD.”

The trade show is the final component of the trade mission to Mexico led by World Trade Center Utah (WTC Utah) and the Governor’s Office of Economic Development (GOED), in cooperation with the U.S. Small Business Administration.

Expo ANTAD is an annual trade show that gives exhibitors the opportunity to interact directly with buyers for supermarket chains, department stores, specialty stores and pharmacies to just name a few. More than 43,000 people from 45 countries attend the show each year. Expo ANTAD is the only trade show in the world where buyers have booths to facilitate meetings with exhibitors.

“For small businesses, trade shows are valuable face-to-face marketing events that can result in highly targeted business leads and subsequent sales,” said Brett Heimburger, director of the International Trade and Diplomacy Office at GOED. “The STEP program makes the experience possible for Utah companies that may not have the opportunity otherwise. Companies that participated today will see significant sales opportunities.”

A successful showing at Expo ANTAD could mean a significant increase in sales to Mexico for Utah exhibitors, as the show represents 45 percent of all of the retail sales in Mexico. It is a prime opportunity for American food and retail companies looking to sell to the Latin American market.

Norbest, a company that produces mountain-grown turkey products in Moroni, was a first time participant in ANTAD. The show allowed them to meet with buyers from major grocery distributors.

“We met with so many qualified buyers that it has made us reconsider our markets and see serious potential for expansion,” said Robert Wangerien, senior vice president of sales and marketing for Norbest.

Utah and Mexico have a strong trade relationship. This is Utah’s third trade mission to Mexico in the last five years. Over the past decade Utah exports to Mexico have grown 473 percent and in 2015 Mexico was Utah’s fourth largest export destination. The Mexican market is a good prospect for Utah companies looking to export because of its proximity to the state and the trade agreements, such as the North America Free Trade Agreement (NAFTA), that are in place.

The trade mission to Guadalajara, which began on Monday, also included business to business matchmaking, site visits and networking events. It gave Utah companies the opportunity to meet directly with both retail buyers and potential distributors to drive increased sales in Mexico.

  • Utah companies and the products they showcased at Expo ANTAD:
  • Frank Granato Imports/Cheese Merchants – Canned tomato and parmesan products
  • FiberFix USA LLC. – Industrial-strength fiber wrap
  • Choice Foods LLC. – Quality snack foods
  • NewLook International Inc. – Premium coatings and building material solutions
  • Norbest LLC – Mountain-grown, vegetarian-fed turkey products
  • Jaseboards USA Inc. – High-quality off the rack boards

The Utah booth at the trade show was paid for by the State Trade and Export Promotion (STEP) Program, a federal initiative to help eligible small businesses increase exports. The STEP Program also provided some funding to trade show participants to cover a portion of their travel costs. Grants are available to qualified companies interested in participating in a trade show or a trade mission. For more information, visit business.utah.gov/step.


Trade Show 1

Utah booth at the Expo ANTAD trade show in Guadalajara, Mexico.

Trade Show 2
Representatives from Norbest meeting with a potential buyer in the Utah booth at Expo ANTAD.

About World Trade Center Utah (WTC Utah)

The mission of World Trade Center Utah (WTC Utah) is to help Utah companies think, act and succeed globally. WTC Utah accomplishes this mission through three key objectives. First is to motivate and educate Utah businesses to expand their global presence through training seminars, regional forums and newsletters focused on international business development, trade issues and export opportunities. Second is to build capacity of Utah businesses for international trade through B2B consultations to identify expansion goals, assess current capabilities, determine overseas opportunities and connect companies with market experts and potential partners. Third is to expand global network of Utah businesses through trade missions and networking with foreign trade officials.

About the Utah Governor’s Office of Economic Development (GOED)
Web: business.utah.gov

The Governor’s Office of Economic Development (GOED) charter is based on Governor Gary Herbert’s commitment to economic development statewide. Utah’s economic development vision is that Utah will lead the nation as the best performing economy and be recognized as a premier global business environment and tourist destination. The mandate for this office is to provide rich business resources for the creation, growth and recruitment of companies to Utah and to increase tourism and film production in the state. GOED accomplishes this mission through the administration of programs that are based around targeted industries or “economic clusters” that demonstrate the best potential for development. GOED utilizes state resources and private sector contracts to fulfill its mission. For more information please contact: Michael Sullivan, 801-538-8811 or mgsullivan@utah.gov

About the U.S. Small Business Administration (SBA) and the State Trade and Export Promotion
(STEP) Grant Program
Web: sba.gov

The State Trade & Expansion Program (STEP) is funded in part through a cooperative agreement with the U.S. Small Business Administration. The U.S. Small Business Administration (SBA) is an independent agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation. The SBA helps Americans start, build and grow businesses. For information regarding the STEP Grant Program, please contact Ariel Briggs, STEP Project Director, abriggs@utah.gov. For information regarding other US Small Business Administration services, please contact Melinda Workman, Utah District International Trade Officer, melinda.workman@sba.gov.