ISPO • Trade Show

Munich, Germany – January 2020

Utah companies Coalatree, Dark Energy, Pivot RnD, UltrAspire, Graphics Inc., Nomatic, Sawtooth Tonneau LLC, and DPS Skis represented the state of Utah at ISPO Munich at the beginning of 2020. While at the trade show, each of the companies created international connections and partnerships, and those connections have helped them withstand COVID-19 headwinds.

More than 2,800 international exhibitors presented their latest products to nearly 85,000 visitors from 120 countries the 2020 trade show. For 50 years, ISPO Munich has been the leading international sports trade fair and has shown the entire range of sporting goods, sports shoes, and sports fashion as well as the latest trends in the segments snowsports, outdoor, health & fitness, urban, teamsports, vision, trends, innovation & industry services and manufacturing and suppliers.

New Trade Opportunities
Local Outdoor Product Companies Represented

Nomadic, a high-end luggage and backpack brand, received a large number of orders from new companies in addition to signing an exclusive distributor agreement for the countries of Switzerland, Austria, and Germany. “Considering the impact of coronavirus, it is very likely that had we not gone to ISPO we would not have been able to make this deal happen at all this year.”

- Todd Switzler, Sales Director of Nomatic

“We were only home from the show a week and the event was already profitable for us. We already have orders from companies in Guatemala and we nailed down distributors in other global markets.”

- Kevin Robinson, Vice President of Sales for UltrAspire


The State of Utah international program was developed and executed by many of World Trade Center Utah’s partners on Team Utah, including the Governor’s Office of Economic Development, U.S. Small Business Administration, and the U.S.       Commercial Service.