Natural Products Expo West 2023 • Trade Show

March 9-11, 2023 (exhibit dates)

Did you know that Utah is the third healthiest state in the U.S.? In January, we’re headed to the Natural Products Expo West trade show to showcase the state’s natural- and specialty-food brands with the world!

In partnership with the Governor’s Office of Economic Opportunity and the U.S. Small Business Administration, World Trade Center Utah will lead a delegation of natural- and specialty-food companies to represent the state at NPEW in Anaheim, Calif.

With 85,000+ attendees, 3,500+ exhibitors, and visitors from 130+ countries each year, NPEW is the natural, organic, and healthy lifestyle product industry’s largest trade show and attracts retailers for stores such as German supermarket retailer ALDI, Chinese e-commerce giant Alibaba, British grocery multinational Tesco, and U.S.-based retailers such as Walmart, Whole Foods Market, and Costco. The U.S. Commercial Service will also provide matchmaking and other services for qualifying companies exhibiting at the show.

When: March 9-11, 2023 (exhibit dates)
Where: Anaheim, Calif.
Participation fee: $500 (to secure a spot in the Utah booth)

How it works

  1. Natural- and specialty-food companies are invited to apply to join the Utah delegation by submitting an SBA STEP Grant application to help cover travel costs.
  2. Interested companies must meet NPEW’s ingredients guidelines and standards to exhibit.
  3. Companies who have not exhibited at NPEW in the last year must also submit an application ($95 fee) to confirm compliance with NPEW standards.
  4. World Trade Center Utah provides a booth for participating Utah companies to exhibit at the show and showcase their products to international buyers.

To express interest in joining the Utah delegation at NPEW, please fill out the SBA STEP Grant application by November 20. If you have questions, please email Charlotte Serage, manager of trade shows and trade missions, at


STEP is funded in part through a grant with the U.S. Small Business Administration (SBA).


The State of Utah international program was developed and executed by many of World Trade Center Utah’s partners on Team Utah, including the Governor’s Office of Economic Opportunity, U.S. Small Business Administration, and the U.S. Commercial Service.