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Join us July 14 for a seminar at the World Trade Center Building to learn about opportunities that exist in Cuba.

The re-establishment of diplomatic relations and an easing in U.S. regulations governing commerce with Cuba led to an explosion of interest in the formerly forbidden Caribbean island. Please join us to learn about the reality of doing business in Cuba, some of the surprising synergies between Utah and Cuba, and how best to evaluate and prepare for current and potential future trade opportunities.

David Urra and Sue Ashdown from IcarusCuba LLC will speak at the event.

The event is hosted by World Trade Center Utah and the Salt Lake Chamber. Seating is limited, so register today!


2-4 p.m. – Seminar
4-5 p.m. – Networking Reception


David Urra_edited
 David Urra Arias
Chief Analyst, IcarusCuba LLC

David Urra Arias has provided marketing expertise at various Cuban institutions, as a consultant for foreign companies seeking business and investment opportunities in Cuba. During the early 2000s, when Cuba opened its first Free Trade Zone, he produced market studies for foreign clients under the auspices of the Business Information Service at Cuba’s Ministry of Science, Technology and the Environment (CITMA).  He also worked directly with Latin American and European clients involved in hotel construction and light industry on the island.  With a broad portfolio of professional contacts in a wide variety of Cuban sectors, he has produced custom market studies to support targeted projects within Cuba’s IT, tourism, ranching, pharmaceutical and manufacturing sectors.

Sue Ashdown_edited
Sue Ashdown    
President, IcarusCuba LLC

With a professional background in media planning, technology and education, Sue Ashdown has been a frequent visitor to Cuba since 2000, eventually dividing her time between the United States and Cuba where her son attends public school.  As the co-owner of Utah’s first internet service provider (ISP), XMission, she founded a coalition for independent ISPs confronting the illegal anti-competitive actions of their major telecom supplier/competitors.  She went on to direct the American ISP Association in Washington DC, representing independent ISPs before state legislatures, Congress, the FCC and the press.  She is a fully qualified translator specializing in Cuban Spanish and is a member of the American Translators Association as well as Cuba’s Association of Translators and Interpreters (ACTI).  She is a graduate of the University of Utah.


  • Brief introduction to IcarusCuba LLC.
  • Cuba’s economy.
  • Business opportunities in Cuba.
  • General overview of the legal framework in both the U.S. and Cuba.
  • Import/Export process.
  • Sector-specific opportunities: high-tech/telecom sector exports; exportation of medical equipment, medicines and raw materials for their production; explanation of realities governing current imports of Cuban goods and services, current investment possibilities, and possible future openings.
  • The Cuban business process: characteristics of the Cuban market, consumer and business executive; negotiating strategies; strategies for market entry; norms for Cuban business meetings.

Register here