May 31, 2017   Facebook Twitter   LinkedIn   Instagram

Helping Utah Companies Think, Act and Succeed Globally

CEO Derek Miller

President's Message
Derek B. Miller, World Trade Center Utah

We have been thrilled to be a partner with Salt Lake County in its "Metro Solutions: A Framework for Regional Growth" program and the excitement continues as we look forward to the Regional Globalism program and discussion on June 8, from 9 a.m. to noon at the South Town Expo Center.

I'll have the opportunity to provide an update on Utah's international trade efforts during the program and recognize the first round of Export Acceleration Grant recipients. Participants will also hear from a variety of speakers and panelists regarding "Regional Globalism: A Comprehensive Strategy for Economic Development." Breakfast and a light lunch will be served.

The event is free, but registration is required. We hope you will join us for this valuable experience.

Our partnership with Salt Lake County has been highly beneficial and we are excited to continue to work with county leaders to grow international business.

Happy exporting!

Gateway '17

The World Trade Center Utah and Midvale-based are proud to partner with Alibaba Group to introduce Gateway '17 event to Utah businesses. Secure your spot now to learn how to access the Chinese middle class – the largest, fastest growing online consumer market in the world. You'll also have the chance to hear first-hand from Alibaba founder Jack Ma in his only public U.S. appearance.

The event will run June 20-21 in Detroit, Michigan. Reserve your seat today and enter WTCUT at checkout to pay just $125 for a $500 ticket. Tickets are going fast. Early Bird discount offer ends June 8 midnight, EST.

Central Utah International Business Forum

Are you looking to grow your Utah business? If you aren't exporting, you are currently reaching just five percent of your potential customers that live around the world. Expanding your business internationally helps increase your revenue and builds the local economy.

Learn the essentials of exporting and what steps you can take to expand your business at the Central Utah International Business Forum, hosted by the World Trade Center Utah, Azomite, Juab County and Six County Association of Governments. Forum takes place June 7 from 12-1:30 p.m. at Salt Creek Cinemas in Nephi.

Attendance is free, but registration is required. Click here for details or to register.

Going Global: Jive Communications

During its Utah County International Business Forum at Nu Skin headquarters in May, World Trade Center Utah presented Jive Communications with the Vanguard in International Business Award.

Jive Communications provides cloud-based phone systems and Unified Communications services. Its customers include high-growth businesses and public-sector institutions needing a scalable platform that is more flexible and cost-effective than their existing legacy systems. Jive's cloud delivery model ensures that each organization always has the latest technology, features and applications.

Founded in 2006, the inspiration for Jive came after its founders built a cloud-based phone system for their software firm and then realized the phone system could apply to any business. For the past decade, the company has been rapidly growing in Utah and across the globe. In recognizing Jive, WTC Utah President and CEO Derek Miller said, "Jive has achieved significant international growth since it was founded in 2006. Its success illustrates that there are tremendous opportunities available globally for tech companies and service providers."

Jive has clients in many countries, including Brazil, Mexico, Canada, the United Kingdom and Australia. The company is rapidly becoming the standard for business communications worldwide, delivering a range of Unified Communications products, including voice, video, contact center and mobile applications. Jive Voice, Jive's cloud-based phone system, comes with full PBX function, admin controls and unlimited phone features.

Jive Video offers point-to-point and multipoint virtual meetings and video collaboration, while the Jive Contact Center offers advanced contact center controls and monitoring, and Jive Applications makes it easy for customers to access Jive services using their mobile devices, desktop computers and web browsers.

To support its growth objectives, Jive leverages partnerships with global leaders in telecommunications services and hardware. Offerings from these vendors, in combination with Jive services, deliver best-in-class hosted communications.

Accelerate Your Startup in Korea

Utah companies interested in locating businesses in Korea are encouraged to apply for the K-Startup Grand Challenge, sponsored by the Korean government. The application period ends June 7 and Global auditions run June 19-24. Requirements and financial benefits can be found here.

South Korea is the world's most connected country, with more than 95 percent of the country connected by wi-fi. Seoul's population is known to be some of the earliest adopters of technologies thanks to the country's highly advanced technology infrastructure.

Explore New Business Opportunities in Vietnam

Join World Trade Center Utah, in partnership with the U.S. Commercial Service, on Thursday, June 8 from 1-2 p.m. for a seminar on doing business in Vietnam.

The seminar will feature keynote speaker Tim Cannon, who currently serves as the Commercial Service Officer for the U.S. & Foreign Commercial Service in Vietnam. The event takes place at the WTC Utah headquarters, 60 E. South Temple, Ste 300, Salt Lake City. Click here for details or to register.

Trade Mission to Singapore and Vietnam

Join Gov. Gary R. Herbert, World Trade Center Utah and the Governor's Office of Economic Development for a trade mission to Singapore and Vietnam Aug. 28 through Sept. 1. Participants will have the opportunity to meet and network with business and government leaders and find new business opportunities.

Since 2003 the World Bank has ranked Singapore first in the world for ease of doing business, while Vietnam has emerged as the fastest export market for U.S. goods and services since 2015. The trade mission will provide new opportunites for Utah companies to grow their businesses in Asia.

Singapore and Vietnam are also two of the fastest growing trade and technology hubs in the world and the gateway to the ASEAN region. For a tentative trade mission agenda and updates visit WTC Utah's Events page.

Trade Mission to the United Kingdom

World Trade Center Utah and the Governor's Office of Economic Development invite Utah companies interested in growing their businesses in the United Kingdom to join a trade mission Sept. 12-15.

Trade mission participants will have the option to attend and participate in the Defense and Security Equipment International (DSEI) trade show, which is the world's leading defense and security show.

The trade mission will be an incredible opportunity to showcase Utah air, land, naval and security products and the latest equipment to an international audience of military, defense and private company leaders. For details or to register for the trade mission, please contact Ariel Briggs, or 801-538-8778.

2017 U.S. Business Day Convention

Utah companies have been invited to participate in the 2017 U.S. Business Day, a sourcing convention in Taipei, Taiwan Aug. 29.

Taiwan's clusters have formed a solid foundation to provide value-added production with efficient and flexible services, making Taiwan an integral part of the world's supply chain network. Through the one-on-one meetings organized by TAITRA, it helps potential businesses from the U.S. tap into Taiwan's global supply chain support, and vice versa. TAITRA also provides reimbursement for the travel expenses incurred during the visit.

Call the Taiwan Trade Center, 408-914-2630, for more information or open this form to enroll.

Exporting Adventures: Tourism is a Top Utah Export and Growing

This article was written by WTC Utah President and CEO Derek Miller and Communications Director Jessica Nield and first published in Utah Business magazine. It is reprinted here with permission.

This summer if you are fortunate to walk the red-rock trail to the Delicate Arch, you will likely be taken aback by two things: the beauty of your surroundings and the number of different languages spoken by fellow visitors. Arches National Park receives thousands of international visitors each year, and it is not alone.

International tourists pour into Utah to visit Utah's Mighty Five National Parks, ski at world-renowned resorts or experience Salt Lake City's unique sites and culture. Though it may surprise you at first, tourism is in fact one of the state's largest exports.

A boost to the Beehive State
Tourism is classified as an export because people from outside of the state are spending money on Utah goods and services during their visit. Utah welcomed more than 793,000 international visitors in 2015 that spent an estimated $769.7 million during their stays. The economic impact of international tourists is significant because they tend to stay longer and spend more money than domestic visitors.

According to a report by the Kem C. Gardner Policy Institute, tourism is also an important driver of job creation. Travel and tourism generated an estimated 142,500 direct, indirect and induced jobs in 2015. To put that into context, that means about 10 percent of Utah jobs are impacted or supported by the tourism industry.

The World Trade Center Utah team has witnessed firsthand the positive impact tourism has on rural communities. Countless stories were shared with the rural outreach team during company site visits of international tourists not only buying merchandise in stores, but also making additional purchases online after returning to their home countries.

The top countries Utah receives international visitors from are Canada, China, France, Germany, the United Kingdom and Australia. Interestingly, though not unexpectedly, the Chinese tourist market is growing significantly. In 2013 China was 11th among international visitors to Utah—and they now rank second. The travel preferences of Chinese tourists are also changing; they are opting to plan independent trips rather than book through a tour or travel agency.

International appeal
So why do international visitors come to Utah? Easy, it is because Utah has 14 ski resorts, five national parks, seven national monuments, two national recreation areas, one national historic site and 43 state parks. Utah was endowed with natural features that make it a must-see for outdoor enthusiasts. In addition to its natural assets, Utah has become a hub for people both young and old to enjoy great food and community events. The Sundance Film Festival in Park City is a great example of Utah receiving international visitors and international attention. The festival attracts more than 1,800 international visitors, including press from 22 different countries. The festival's tourism benefits extend beyond the January event. More than half of the out-of-state attendees surveyed in 2016 indicated they would visit Utah again in the next year.

The good news for international visitors looking to come to Utah is the state is now more accessible than ever before. Direct flights are available to Salt Lake City from Vancouver, Toronto, Calgary, London, Paris, Amsterdam, Mexico City, Guadalajara and Cancún. This ease of access will increase the attractiveness of Utah as a tourism destination for years to come.

Spreading the Utah message
The 2002 Salt Lake City Winter Olympics brought a significant amount of international attention to Utah. Since that time, the state has maintained and increased its brand. Vicki Varela, managing director of the Utah Office of Tourism (UOT), believes there are still many untapped opportunities to increase international tourism in Utah:

"We know there is tremendous potential in the international market. We're putting programs in place that will help us grow our share of international visitors for many years to come."

One of these programs is to partner with other states to market regional itineraries that include Utah destinations. This will help UOT capitalize on people planning trips to Yellowstone or The Grand Canyon. The goal is to bring these visitors to Utah and encourage them to stay longer to explore the state. Another way the Utah Office of Tourism is increasing international visitors to Utah is through award-winning ad campaigns. From taglines like "Mighty 5®," "Greatest Snow on Earth®" and "Find Your Greatest®," awareness of Utah and all it has to offer tourists is quickly spreading. "Our robust international marketing strategy creates Utah moments at surprising times and places all over the world," says Varela. "Taxi cabs in London are wrapped with Mighty Five® and Greatest Snow on Earth® branding. In Sydney Australia, we constructed a Utah climbing wall, and at events in London and Hong Kong we invited guests to experience Utah's film culture at the Sundance Film Festival."

Flying high
Projections show international tourism is expected to grow approximately 4 percent over the next five years. This is great news for Utah's economy, as it means more jobs and increased tax revenue. As World Trade Center Utah plans trade missions for the coming year, it will work with the Utah Office of Tourism to find ways to collaborate and ensure the Utah message is delivered worldwide.

Toolbox: Identify Resources

Tool Tip #1: Take a Good Look in the Mirror

Last year, World Trade Center Utah launched its "10 Tips to Help you Think, Act and Succeed Globally." Since the launch, we have featured corresponding articles in the export toolbox section of our newsletter. We are pleased to revisit these "10 Tips" and dig deeper into topics that will be important as you pursue international business opportunities.

It's no secret that Utah's economic growth has become the envy of many states across America. The success experienced here at home has afforded businesses the opportunity to expand both nationally and internationally. From 2003 to 2012, Utah experienced the highest growth in the county in exports as a share of GDP, due in part to the many resources that are available to aid local businesses in exporting their products and services. Exporting will introduce your business to nearly 7 billion potential customers. The likelihood of finding success in exporting will increase as you utilize the resources that are available to you as a Utah business.

This tip, the second in our "Ten Tips to Help you Think, Act and Succeed Globally" series, introduces your business to several organizations that provide valuable resources developed with your success in mind. WTC Utah and its partners can help you find mentors, identify service providers and locate helpful materials that will guide you on specific issues as you enter new markets internationally.

Before reaching out to organizations that can help you with your export needs, it is important to consider what your needs are. The following list presents items you should consider as you reach out to organizations for advice or assistance:

  • Information about a specific industry or product
  • Evaluation of business capabilities
  • Market entry strategy
  • Financing
  • Assistance with legal export/import requirements
  • Assistance locating businesses or distributors in country
  • Participation in trade missions and trade shows
  • Business negotiations

Below is a list of organizations, and the resources they provide, that can help you become a successful exporter:

World Trade Center Utah

  • Offers custom market research analysis that will help you know your "next steps" to export successfully.
  • Hosts educational seminars and networking events throughout the state to aid you with the knowledge and network needed to be export ready.
  • Facilitates introductions to partnering organizations and the services they provide.

U.S. Commercial Service Utah

  • Provides counseling on export regulations and compliance.
  • Offers Gold Key Service, which can connect you with in-county industry specific experts.
  • Provides in-country resolution service to ensure your product gets where it need to go.

Small Business Administration local office

  • Provides financial consultation and services to get your business off the ground and product outside the U.S.

Small Business Development Centers

  • Provide consultation and mentoring services on financing, market research and business development.
  • Offer educational export seminars throughout the state to give you information you need to be export ready.

World Trade Center Utah is privileged to be a close partner with U.S. Commercial Service Utah, ITDO the Small Business Administration Office in Utah and the Utah Small Business Development Center. Working with these partners, WTC Utah can guide you toward taking the appropriate next steps in your path to export readiness.

Connect with us online or call our office at 801-532-8080 and speak with one of our trade service specialists to get the information you need to be a knockout on the global stage.

Upcoming Events
June 1 Diplomatic Luncheon with Consul General of Japan
June 7 Central Utah Business Forum
June 8 Doing Business in Vietnam Seminar
June 8 Metro Solutions: A Framework for Regional Growth, Prosperity & Inclusion
Aug. 28-Sept. 1 Singapore & Vietnam Trade Mission
Aug. 29 2017 U.S. Business Day Convention
Sept. 6-7 Canada Outbound Retail Trade Mission to Toronto
Sept. 12-15 Trade Mission to the United Kingdom

News Headlines

How Trump's proposed trade policies could impact Utah

Exporting Adventures: Tourism is a top Utah export and growing

China to allow US beef exports after deal on trade issues with US

Trump pulls trigger for NAFTA talks

Utah County International Business Forum encourages companies to jump in

Derek B. Miller: In Cuba, nothing is allowed but everything happens

Trump tells NATO members to pay 'fair share'

Dumped by Trump, remaining TPP nations vow to forge ahead

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